Promote competing in powerlifting, USAPL, and in drug free sport.
Segment for different users: (1) non-powerlifters who want to powerlift and compete (2) powerlifters who want to compete in their first meet (3) powerlifters who have competed looking for meet info.
Provide overview of USAPL; link to USAPL and USAPL resources.
Promote local USAPL meets.
Link to internal meet recaps; highlight PS lifters and PS community lifters.
Link to internal resources related to competing.
Offer free opt-ins like free peak programs.
Advertise competitive coaching.
Advertise meet coverage packages.