How to Select a Coach or Coaching Service

Choosing the right coach or coaching service can be tricky, especially if you are new into the sport of powerlifting, weightlifting, or just strength development in general.

Project Strength Coaching Team

December 5, 2018

How to decide on a coach or coaching service

Choosing the right coach or coaching service can be tricky, especially if you are new into the sport of powerlifting, weightlifting or just strength development in general because you are not completely sure what is contained in the package.

We at Project : Strength are here to get you where you should be by giving you questions to ask or things to take into consideration.  

If you’re new to the sport of powerlifting and strength development, you probably have no idea who is who and who does what. Large followings and big numbers unfortunately do not mean they are a quality service. You will have to determine if the coach(es) you’re looking up fit your personality and your goals.

First and foremost, it starts with YOU! Before you get into who you want as your coach or what program you want to run, you must first be aware of the type of athlete that you are and understand the goals that you want in your journey of strength training.

Start by asking yourself these questions

Where does my motivation come from? Do I need a coach to keep me accountable? Do I find training groups, such as Facebook Groups, motivating?

How do I like to communicate or receive feedback? Do I generally need immediate feedback? Do I need constant technique feedback during my training session?

Point here is that if you need more quick and immediate feedback to fix your technique because you’re still new or trying to fix an issue, you might look for a coach you can work with in person and/or responds quickly through a text or messenger.

A lot of coaching services communicate through email where responses are generally answered between 1 to 2 days. More experienced lifters have no issue with this because they usually just need someone to hold them accountable.

Do Your Research

We believe there are a lot of great coaches out there. They may not always be the strongest or most popular on social media, but they know how to get you where you want to be. They key is that they understand how to help you reach your goals.

Testimonials - Feedback from current or past clients. Note, just because they are past clients doesn’t mean it’s a bad thing. Sometimes people leave for financial reasons, life reasons, or just want to explore how other coaches coach.

Current Athletes - How are they progressing. Here, we would like to stress that strength is not the biggest factor. It helps to see a successful athlete, but keep in mind that most, if not all, high level athletes did not reach their level of success through one person alone, not even mentioning the current coach. The big thing to look at here is the interaction if there’s any publicly and the progress the athlete has made over time.

Informational Articles/Posts - See what they know. Not all coaches have articles or informational posts, but if they do, it’ll help you gauge if they can help you or not. If you have some experience, compare it to your knowledge base and see if they have the information you’re looking for.

Social Media - Lots of coaches nowadays are on Instagram. They post up their training videos, informational stories, as well as clients.

Evaluate Programming

How often are you given a program and if something comes up, how is it adjusted?

Are you given a program for multiple months? Monthly? Weekly? Weekly programs are ideal in the sense that they are highly customized to the performance week to week, but if the coach is irresponsible or just very busy, you can have delays in your program or one that lacks a clear vision.

How much does the coaching service cost and is there a commitment for the length of time or a certain amount of time that needs to be paid upfront?

Some coaches require you pay for at least 3 months initially. Nothing to be scared of here if they are credible. They just want you to understand that the process takes time, and 3 months is buy in into their process.


Each athlete is different and has their own needs. A coach and athlete relationship is one that works best when you are comfortable communication the highs and lows of the journey which is why it's so important to understand the type of athlete that you are and then pick a coach that suits you. If you are looking for some guidance and teaching for technique or better understanding of being a strength athlete then look for a coach that puts out more informational or educational material that you have learned from. Not all coaches are the same and it's hard to really figure out what you are looking for until you’ve experienced it first hand. We hope you reading this will allow you to pick a coach that fits you best or at the very least, allow you to approach the process of finding a coach more confident.  

We just want to help you all out and get you started on the right path first to progress your training better, because just going with the most popular coach can set you back more than the gains it has promised you. We want to put you with the right coach who will give you what you need and not just pencil you into their “busy” schedule to talk to you about your training progress for the week in just 30 minutes.  Taking steps to find the right coach for youwill set you up for better success in the future it’s just going to take some time and taking off the rose colored glasses to see the ones that are actually worth it.  

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